Flights of Fancy

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Marvel Comics, the MCU, and Raising the Bar of what Fans Expect


I think it’s significant that Marvel raised the bar. When Iron Man came out in 2008, it significantly changed our cultural standards for superhero movies. And then Marvel kept doing it. Each movie that came out in the MCU seemed better than the last. The female characters were far more than just love interests. The movies weren’t just about superpowered battles and cackling supervillains. Marvel’s movies talked about significant real world issues. They were about questions of military privatization, or cultural appropriation, or government surveillance. We learned to trust Marvel and to look forward to each new movie where the female characters were scientists and CEOs who had better things to do than to worry about their own romantic subplots.

In 2012, Kelly Sue DeConnick blew everyone away with her run of Carol Danvers, and some really amazing things happened. Marvel got a huge new contingent of new fans, mostly female, calling themselves the Carol Corps. And there was a lot of talk about what a huge deal this was, for anything to bring in new comic fans in this quantity. There started to be an outpouring of people talking about how they’d always wanted to get into comics but they felt like they weren’t welcome. (This isn’t to in any way discredit the incredible female fans and creators who long predated Captain Marvel’s 2012 run—let me tell you of my infinite love for anything written by the incomparable Gail Simone.) Captain Marvel changed that, and Marvel paid attention.

In 2013, catering to their new huge demographic of female fans, Marvel Comics put out a couple of all-female teams: the X-Men and the Fearless Defenders, neither of which had ever traditionally been all-female teams. X-Men continues strong, with a multi-ethnic all-female team. Fearless Defenders got canceled after a year due to poor readership, but surprisingly that didn’t discourage Marvel from continuing to cater to its new female demographic.

In 2013 and 2014, Captain Marvel’s run continues, and we’ve got a new Ms. Marvel who is a Muslim-American teenage girl getting fantastic readership and reviews. Black Widow’s got a new run going strong, Elektra and Storm are headlining their own titles, the new writer of Winter Soldier says that ‘feminism’ will be one of the title’s main themes, and the announcement of a new female Thor has sent a whirlwind through the industry. I’ve probably forgotten a few things because Marvel Comics is currently putting out so much worth being excited about for its female fans.

Marvel has been consistently raising the bar since 2008, in both their movies and their comics. There is a vast, varied and passionate fan following that has exploded in the wake of the new direction that Marvel has gone within their industry, both in movies and in comics. Millions of people who may not have known who Iron Man was in 2008 are now dedicated fans of all things Marvel. I’m one of them.

Which is why the backlash against Marvel’s refusal to put out a female-led superhero movie is just so angry and passionate. We got used to Marvel raising the bar. We learned to trust Marvel, and in many ways that peaked in April 2014 when Captain America: The Winter Soldier came out, with a female co-star who was not a romantic interest, for a movie that totally blew away the numbers at the box office, coinciding with many of the exciting things mentioned above going on in Marvel Comics.

Marvel raised the bar and people responded. Their fanbase expanded exponentially, their profits rocketed. But we’ve reached a point where the obvious next step to raise the bar again is to produce a female-led superhero movie that’s on par with the rest of the MCU canon, and Marvel—namely president Kevin Feige—is refusing. It isn’t that Feige’s stance has changed in any way in order to bring on this increasingly massive outpouring of frustration and demand for a female-led superhero movie. It’s that we’ve learned to expect that Marvel will raise the bar.

Guardians of the Galaxy didn’t do that. It was a fun movie, which had a lot of great things about it, but it didn’t raise any bars. And I don’t think anyone is expecting Ant-Man to raise any bars. The heads of Marvel have assumed that, at least when it comes to the MCU, its fan following is due to Marvel’s ability to put out great superhero movies. But the truth is that the MCU’s massive success and popularity is largely attributed to its ability to raise the bar of what people expect from superhero movies. And if you become known for raising the bar, that’s not a topic where you can rest on your laurels.

Female-led action movies like Hunger Games (or starring Scarlett Johansson in particular, like Lucy) make bank. Women purchase 52% of movie tickets and 46% of comics. There’s a market. There’s a demand. There’s a massive and vocal audience telling you exactly what they want you to produce.

C’mon, Marvel. Renew our faith in you. Raise the bar.

(via fuckyeahwarriorwomen)

Filed under marvel MCU this feminism all of this really

21,546 notes


James Lopez, a veteran Disney animator (The Lion King, Pocahontas, Paperman), is currently trying to raise money for his traditionally animated project Hullabaloo. Hullabaloo is a steampunk short film which Lopez is hoping will help save the cause of 2D animation, and possibly lead to a TV series or film. So, if you’re interested in badass steampunk ladies or traditional animation, may I recommend you give a dollar or two. Hullabaloo's IndieGogo page is over here, visit to donate and learn more! And I’ll conclude with the plot: 

Hullabaloo is the story of Veronica Daring, a brilliant young scientist who returns home from an elite finishing school to find her father—the eccentric inventor Jonathan Daring—missing without a trace! The only clue left behind points Veronica toward Daring Adventures, an abandoned amusement park used by her father to test his fantastical steam-powered inventions. There she discovers a strange girl named Jules, a fellow inventor who agrees to help Veronica in locating her missing father and discovering the secrets of his work.

Together, Veronica and Jules learn that Jonathan Daring has been kidnapped by a mysterious group of influential persons, who seek to use his latest invention for nefarious purposes. These villains are wealthy and influential and neither Veronica nor Jules can stop them openly. But determined to save her father and holding true to the family creed that technology should be used for the good of all, not the greed of some, Veronica assumes the secret identity of “Hullabaloo”, a goggled crusader who uses wits and science to combat evil and oppose the nefarious conspiracy that has taken her father.

(via elle-lavender)

Filed under gifs gif warning hullabaloo animation signal boost

3,923 notes




If you’re a fan of Game of Thrones, if you want dragons to eat or if you’re interested in doing the world a great cultural service, please read on!

The Icelandic goat is in serious risk of extinction. A breed brought to Iceland by the Vikings more than a thousand years ago is now almost died out, with less than 900 animals left on Earth. Almost 400 of them live at Háafell Farm, and unless they raise money by the end of autumn, the farm will be lost and the goats will be sent to the slaughterhouses.

They need your help!

Please consider donating to their indiegogo campaign, share their facebook page or use the tag #savethegoats on twitter!

Apart from doing the great cultural service of keeping this ancient breed alive, the farm of Háafell also offers their own goat milk cheese and ice cream, a variety of soaps and creams made from sheep tallow and wild Icelandic plants, and Icelandic handcrafts.

The goats from Háafell can be seen in Game of Thrones, as they are the goats the dragon Drogon burns and eats in episode 6 of season 4.

Please share and consider donating to keep this ancient and unique breed alive!

Indiegogo campaign -
Facebook page -

Thank you!


(via afurerukimochi)

308 notes


Bacon jam?

I’m one of those people who believes that everything is better with bacon. If you’ve been following me for a while you have seen it in its familiar form on this site over and over again, either with eggs for breakfast or part of a BLT. I’ve seen pictures of it prepared in different ways, such as fried crisp and then dipped in chocolate, or wrapped around a meatloaf, but up until a few days ago I had never heard of making a jam out of it. I would still be in the dark if it had not been for the talented toph3r who suggested I try my hand at making it.

I was a bit of a skeptic when I read the recipe. First of all, making a jam out of bacon was odd in itself. Plus, cooking anything in a slow cooker with the lid off was strange. The ingredients sounded reasonable with the exception of including coffee in the lineup. In the end though, after reading all of the rave reviews, I decided to give it a try.

Fast forward 5 hours and we now have this delicious, smoky, salty-sweet jammy relish. It made its way on a cracker with cream cheese, which was my lunch today, along with a crisp apple and a cup of tea. You could spread it on a toasted slice of crusty bread as an appetizer or serve it alongside eggs for breakfast. I’ve read that some people like to package it in small jars and give it as gifts during the holidays. (By the way, in the end you can’t taste the coffee at all.)

If you’re looking for something different to make and want to please the bacon-lovers in your life, you should give this a try.

Thanks to my tumblr friend for the yummy idea!

Bacon jam, a recipe from Martha Stewart.

(via alltheomnoms)

Filed under recipes jam bacon